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TotalEnergies ventures into the Online-to-Offline sector through partnerships with VehicleCare and Automovill.

15 Mar 2024

In Mumbai, Total Energies Marketing India Private Limited (TEMIPL) has entered into partnership agreements with two Online-to-Offline (020) automobile service aggregators in India, aiming to expand customer engagement through various channels. These partnerships involve VehicleCare and Automovill, headquartered in Gurugram and Bengaluru respectively.

In Mumbai, Total Energies Marketing India Private Limited (TEMIPL) has entered into partnership agreements with two Online-to-Offline (020) automobile service aggregators in India, aiming to expand customer engagement through various channels. These partnerships involve VehicleCare and Automovill, headquartered in Gurugram and Bengaluru respectively.


Given the 59% internet penetration in urban India, there is a rising demand among consumers for transparent, convenient, and high-quality services delivered to their doorstep. Both VehicleCare and Automovill offer comprehensive automobile services to vehicle owners through their mobile and desktop applications, as highlighted in the company's media release. The strategic collaboration between TEMIPL and these two 020 aggregators is anticipated to enable TotalEnergies' automotive lubricants to be accessible to customers through over 750 car servicing workshops across the country by the end of 2023.


Olivier Sabrié, Chairman & Managing Director of TEMIPL, expressed, "Partnering with Automovill and VehicleCare aligns with our commitment to deliver superior lubricants directly to consumers through our partner workshops. The 020 channel will drive more traffic to our partner workshops, ensuring convenient service for our customers."


Mridu Mahendra Das, CEO of Automovill, stated, "Automovill is enthusiastic about aligning with TotalEnergies' 020 vision. Our team is dedicated to democratizing the after-sales service ecosystem in India by aggregating and onboarding workshops in our network. Collaborating with TotalEnergies will bolster our efforts to deliver quality services to our customers."


Arvind Verma, CEO of VehicleCare, added, "VehicleCare is excited to join forces with TotalEnergies, as we share a commitment to customer-centricity. Through this partnership, we aim to provide our customers with a seamless digital experience and high-quality products to optimize their vehicle's lifecycle efficiently and with the aid of technology."


TEMIPL's diverse portfolio in India includes lubricants for automotive and industrial applications, LPG for domestic and commercial purposes, as well as specialty application products. The company's recent service offerings include car care products and wash services, further enriching its range of offerings in the market.

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