12 Mar 2025
Shell and BMW M Motorsport have extended and broadened their collaboration, reinforcing their joint commitment to innovation in energy and motorsport technology. This renewed agreement positions Shell as the Premium Technology, Innovation, and Energy Partner of BMW M Motorsport, supporting factory racing programs in prominent series such as the FIA World Endurance Championship (WEC) and the International Motor Sports Association (IMSA).
Shell and BMW M Motorsport have extended and broadened their collaboration, reinforcing their joint commitment to innovation in energy and motorsport technology. This renewed agreement positions Shell as the Premium Technology, Innovation, and Energy Partner of BMW M Motorsport, supporting factory racing programs in prominent series such as the FIA World Endurance Championship (WEC) and the International Motor Sports Association (IMSA).
Key Elements of the Partnership:
Comprehensive Motorsport Involvement: Shell will continue to back BMW M Motorsport across major racing series, including GT3 events like the Deutsche Touringwagen Meisterschaft (DTM) and the Macau Grand Prix.
Exclusive Product Endorsement: BMW M Motorsport will exclusively recommend Shell's premium products, such as Shell V-Power, Shell Helix, and Shell EV Plus, underscoring their mutual dedication to energy sector innovation.
BMW M Trackdays Partnership: Shell remains the official partner of BMW M Trackdays, the annual event at the Nürburgring, allowing enthusiasts to experience Shell's high-performance fuels in their vehicles and test drive the latest BMW M models on track.
Joint Research and Development: The collaboration will focus on developing sustainable lubricants, bespoke e-fluids for electric vehicles, and advanced fuel and energy solutions for motorsport applications.
Leadership Perspectives:
Aysun Akik, Shell's Vice President of New Business Development and Global Key Accounts, expressed enthusiasm about the partnership's evolution: "Over the last decade, we have been pushing the boundaries together, pursuing excellence, delivering value, and ultimately celebrating successes in major race series all over the world."
Franciscus van Meel, CEO of BMW M GmbH, highlighted the significance of the collaboration: "The fact that we can look back on 10 years of collaboration is extraordinary – and I am very pleased that we are now reaching the next level together."
This partnership renewal signifies a shared vision for advancing motorsport technology and energy solutions, reflecting both companies' dedication to innovation and excellence.
The detailed article published by www.press.bmwgroup.com can be accessed from https://www.press.bmwgroup.com/global/article/detail/T0448708EN/joint-venture-into-the-second-decade%3A-shell-and-bmw-m-motorsport-renew-and-expand-partnership?utm
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