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Ford intends to make a comeback in the Indian market, emphasizing a focus on electric vehicles, according to a report

26 Feb 2024

U.S. automotive giant Ford is gearing up for a re-entry into the Indian market, with a strong commitment to electric vehicles, according to recent reports. Having exited the Indian market in 2021, Ford is now contemplating the utilization...

U.S. automotive giant Ford is gearing up for a re-entry into the Indian market, with a strong commitment to electric vehicles, according to recent reports. Having exited the Indian market in 2021, Ford is now contemplating the utilization of its manufacturing facilities in Chennai for this strategic comeback. The Hindu Business Line reports on Ford's plan, highlighting the potential significance of the Chennai facilities in the company's renewed Indian presence.


Simultaneously, insights from the Times of India shed light on Ford's product strategy. The automaker has reportedly filed design patents for a sleek and modern midsize SUV, positioning itself to compete with well-established models such as the Hyundai Creta, Kia Seltos, and Maruti Suzuki Grand Vitara. This move suggests a concerted effort by Ford to carve a niche in the competitive Indian SUV market.


Further details emerge about Ford's future lineup, with recent patent filings revealing the design for the upcoming Endeavour SUV, which is anticipated to bear the 'Everest' moniker. The Times of India's report also emphasizes Ford's active recruitment efforts for personnel in its Chennai factory, signaling a tangible step toward realizing its plans in the region.


In addition to product developments, Ford's strategic moves extend to intellectual property, with the company securing the trademark for "Mustang Mach-E" in India. This development sparks speculation about Ford's intentions to introduce its electric crossover, potentially competing with premium electric vehicles like the Mercedes EQE, BMW iX, and Audi Q8 e-tron.


While initial reports suggested that Ford was considering selling its Chennai plant, recent updates indicate a change in plans. The American automaker was reportedly in discussions with the JSW Group for the sale, but it now appears that Ford has opted to postpone these plans indefinitely. The evolving narrative suggests a dynamic approach by Ford as it navigates its re-entry into the Indian automotive landscape.



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