Shell Helix Unveils Bold New Packaging and Launches Global “Unleash the Power Within” Campaign

Shell has refreshed its flagship Helix motor oil line with a sleek, modern new packaging design and launched a worldwide campaign titled “Unleash the Power Within.” The rebranding emphasizes enhanced shelf presence, cleaner labeling for easier selection, and a connection between everyday driving and high-performance engineering.

Key Highlights:

• Bold New Look: The updated packaging draws inspiration from Shell’s long-running collaboration with Scuderia Ferrari, including famous drivers like Lewis Hamilton and Charles Leclerc. The vibrant, premium visuals are designed to reinforce trust in both quality and performance .

  
  

• User-Friendly Design: Clear back-labeling showcases technical specifications and benefits at a glance, helping consumers make informed choices more easily 

  
  

• Global Launch: The “Unleash the Power Within” campaign will roll out after summer 2025 across key global markets, supported by trade, digital, and experiential activations 

  
  

• Leadership Perspective: Vanessa Boag, Shell’s VP of Global Lubricants Marketing, described the redesign and campaign as “a bold, modern evolution,” underscoring the brand’s commitment to innovation and customer-centricity 

  
  

• Industry Debut: Shell introduced the redesign and campaign at Fuel + Lubes Week in Singapore, bringing together over 100 industry leaders and customers from more than 13 countries 

  
  

In essence, Shell Helix’s new packaging and global push aim to better communicate performance, simplify user experience, and strengthen the brand’s link to high-octane innovation both on the road and track.

The detailed article published by www.shell.com can be accessed from https://www.shell.com/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign.html