In the EMEA region, PETRONAS relaunches SELENIA

PETRONAS Lubricants International (PLI) has announced the relaunch of its iconic SELENIA brand across the EMEA region, reinforcing its growth strategy and long-standing commitment to automotive excellence.

Known as the “oil of champions,” SELENIA has earned a strong reputation among performance-driven motorists. With a legacy spanning over a century, the brand has deep historical ties with Fiat and Alfa Romeo and has celebrated numerous motorsport victories, including in the World Rally Championship and European Touring Car Championship.

The refreshed SELENIA identity blends modern innovation with the brand’s historic DNA. While retaining its recognizable packaging, the new design features bold visual updates—most notably a dynamic engine oil heart motif and the “Engineered by PETRONAS” signature. According to PLI, the refreshed look reflects passion, precision, and innovation while reaffirming SELENIA’s technical reliability.

Giuseppe Pedretti, Regional Managing Director for EMEA at PLI, said the relaunch embodies the company’s vision to elevate engine oil beyond a functional product into a symbol of car culture and driver loyalty. He emphasized that SELENIA is engineered to protect engines, deliver peak performance, and strengthen the emotional bond between drivers and their vehicles.

With this relaunch, PLI aims to further invest in SELENIA as part of its broader strategy to expand its premium lubricants portfolio across the EMEA region and other global markets.

The detailed article is published by https://www.anicecommunication.com/en/ can be accessed from https://www.anicecommunication.com/en/petronas-lubricants-international-unveils-new-selenia/