24 Jul 2025
PETRONAS Lubricants International (PLI) has unveiled the new PETRONAS Urania, its flagship range of commercial vehicle lubricants, designed to meet the evolving demands of the on-road transport industry. Backed by PLI’s proprietary StrongTech™ technology, the enhanced product line reinforces the company’s role as a reliable partner for owner-drivers, fleet managers, and mechanics navigating today’s complex logistics landscape.
PETRONAS Lubricants International (PLI) has unveiled the new PETRONAS Urania, its flagship range of commercial vehicle lubricants, designed to meet the evolving demands of the on-road transport industry. Backed by PLI’s proprietary StrongTech™ technology, the enhanced product line reinforces the company’s role as a reliable partner for owner-drivers, fleet managers, and mechanics navigating today’s complex logistics landscape.
As the commercial vehicle sector undergoes rapid transformation—driven by rising operational costs, accelerating technology, and growing sustainability targets—PLI continues to offer meaningful solutions that help fleet operators stay ahead.
Giuseppe Pedretti, Regional Managing Director EMEA at PLI, commented:“Transportation and logistics are changing fast. From tougher emissions regulations to the growth of second-hand fleets and OEM-led service models, today’s fleet operators need partners they can trust. With the launch of PETRONAS Urania, we’re delivering high-performance, dependable solutions built for real-world challenges—empowering sustainable growth, mile after mile.”
Trusted Every Mile: Brand Experience Event
To mark the launch, PETRONAS Urania hosted its ‘Trusted Every Mile’ event on 20 July at AREA 103 – A2 Highway (KM103 Almadrones, Guadalajara – Madrid direction). The event featured interactive pop-up booths simulating truck drivers’ pre-journey rituals, such as light exercise and grooming activities—highlighting PETRONAS Urania’s commitment to driver well-being, beyond just engine performance.
Krystian Calka, a Polish truck driver, shared his experience:“After long hours behind the wheel, this was a refreshing break. PETRONAS Urania not only proves its reliability through its products but also through its genuine understanding of what drivers really need on the road.”
What’s New with PETRONAS Urania:
Advanced Additive System: Selected products now feature StrongTech™, PLI’s latest innovation delivering extended oil life, superior engine protection, and enhanced cleanliness.
Simplified Product Navigation: A refined product range and clearer labeling make it easier for fleet owners and drivers to select the right lubricant.
Future-Ready Formulations: Developed to comply with current and future emissions standards, including Euro 6 and beyond.
Customer-Centric Performance: Addresses key challenges like fuel efficiency, reduced downtime, and longevity across both new and aging vehicle fleets.
Optimized LCV Portfolio: A compact range of five products across three viscosities, tailored for a wide array of OEM requirements and featuring low SAPs formulations for cleaner engine operation.
With this launch, PETRONAS Urania reaffirms PLI’s legacy of innovation, sustainability, and customer focus, continuing to serve the transport and logistics industry with solutions proven from Formula One racetracks to the most demanding long-haul journeys.
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